A Dream
Gulfam Asif didn’t grow up surrounded by watches, yet they fascinated him. From shop windows to the subtle authority they carried on a wrist, watches spoke a language he understood instinctively. The dream of owning one wasn’t his just yet — it was borrowed from fleeting moments of admiration and imagination. Years later, that dream materialized into reality when he wore an Audemars Piguet worth over 12 million PKR — a symbol of how far a dream could go.
Currency of Trust
The path wasn’t paved with luxury at the start. In fact, it was marked by risk and resilience. Early in his journey, he fulfilled an order, sourcing and dispatching a watch without receiving a anything in advance. The client disappeared. The loss could have been the end of the story — but instead, it became the foundation. Trust, not capital, was the currency that kept the dream alive.
One Tick at a Time
In 2016, Gulfam began with no investment, no showroom, and no inventory — only determination and vision. His very first sale was an Emporio Armani watch for 5,000 PKR. He relied on a simple model: share the watch, secure the order, then source and deliver. Each sale funded the next, and every transaction became a stepping stone. Over time, he carefully reinvested his time, shaping a collection that grew alongside his ambition.
A Destination for Collectors
From a single sale to a curated showroom, Time Fixers has grown into a trusted name for luxury watches. Designed to reflect the refinement of the timepieces it houses, the showroom now welcomes clients from Lahore, Karachi, and Islamabad — and even extends its reach to watch enthusiasts in the UAE, Qatar, and the USA. Today, every watch sold carries more than craftsmanship; it carries the legacy of a journey built on trust, perseverance, and timeless passion.